“In the next couple of months, the cost increases will start hitting everyone. The company’s margins should improve in the immediate future, because the price increases are more than input costs and there may be scope for further hikes, Narendran said. “We want to focus on best prices when selling that 10%-15%, so southern Europe is now a better option than South East Asia, “ he said. But Tata Steel’s Indian business will stick to exporting about 10%-15% of its sales in the next financial year starting April, he said. The supply vacuum left by Russia and Ukraine also opens up export opportunities for Indian steel producers, particularly to countries like Turkey and Europe, he said. “For Europe, we have to buy more from North America," he said, adding that India usually buys coal from Australia.
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